How Much Money is The Planet Worth?

Ian Elwood

1% For The Planet (1% FTP) is a corporate philanthropy network co-founded by Yvon Chouinard, of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies. The goal of the 1% FTP is to support environmental nonprofits through corporate giving, with each member organization pledging 1% of its annual profits. The network now has over 1,200 members and its model was praised by Fast Company as the "philanthropic gold standard."

Take a look at the video and tell us what you think in the comments section below. What if all corporations donated 1% of their profits to environmental causes? Should an environment tax such as this be mandatory? How much is the planet worth? Is one percent enough?


 Ian Elwood is the Web Producer for International Rivers, he blogs at: